A new initiative designed to help formerly incarcerated individuals start their own businesses is set to launch nationwide in April, backed by funding from The Northpine Foundation.
Comeback Catalyst, a 12-week virtual program, will provide entrepreneurship training at no cost to participants. The program, co-founded by business consultant Lucy Cullen and Comeback Snacks founder Emily O’Brien, aims to address the economic instability many former prisoners face after release, which has been linked to high rates of recidivism. According to data cited by the organization, 44% of those released from correctional facilities return within two years.
“For years, I’ve wanted to do more to support formerly incarcerated individuals, motivated by advocacy work I did in this space earlier in my career,” Cullen said. “Emily’s lived experience and entrepreneurial journey aligned perfectly with my passion for designing impactful entrepreneurship programs, and together we saw an opportunity to create something transformative for this community.”
O’Brien, who started her popcorn business while serving time at Grand Valley Institution for Women in Kitchener, Ontario, said the program is meant to provide an alternative path for those leaving the correctional system.
“As someone who has actually been in prison, and knowing the challenges that can prevent a successful re-entry, this program will help create a positive solution for all those that have been impacted by criminal activity,” she said. “Since the program fosters entrepreneurship and opening up of businesses, it also serves as a vehicle of economic growth.”
Comeback Catalyst will connect participants with business tools, mentorship, and guidance from nationally recognized speakers. The program’s first cohort will include 40 students.
The Northpine Foundation, which funds initiatives aimed at underserved communities, is backing the program. Sara Tessier, the foundation’s impact director for formerly incarcerated persons, said O’Brien’s experience is an example of the kind of impact they want to support.
“It’s inspiring to see someone like Emily overcome the challenges after incarceration—and now using what she has learned through building a company with 1,000 retailers across Canada to help others pursue their dreams,” Tessier said. “This program represents exactly the kind of impact Northpine aims to achieve for formerly incarcerated persons, empowering them to thrive and build brighter futures for themselves and their communities.”
The program is open to any formerly incarcerated adult in Canada. Applications are now being accepted. See https://www.comebackcatalyst.ca/ for more information.
