Nearly all chief executives plan to maintain or expand their sustainability efforts despite feeling unprepared for major global challenges, according to a new study from the United Nations Global Compact and Accenture.
The 2025 CEO Study found that 99 per cent of nearly 2,000 surveyed executives intend to keep or grow their sustainability commitments. However, fewer than 15 per cent said they feel well prepared for major challenges including inflation, trade disruptions and climate change.
The gap between ambition and readiness highlights a critical challenge for business leaders as they navigate an increasingly complex operating environment, according to the study released Monday.
Stronger business case emerges
Most CEOs now see a clearer financial rationale for sustainability investments than in previous years. The study found 88 per cent of executives said the business case for sustainability is stronger than it was five years ago.
“CEOs are crystal clear: sustainability has moved from moral imperative to business fundamental,” said Sanda Ojiambo, CEO and Executive Director of the UN Global Compact.
The shift comes as 2024 became the first calendar year to exceed the Paris Agreement’s 1.5°C temperature threshold, according to the report.
Regulatory readiness varies
While executives expect increased regulation, their preparation levels differ across areas. The study found 92 per cent of CEOs said strong global governance and unified policy are important or critical to their operations.
Additionally, 95 per cent reported regulatory compliance as a leading organizational priority, and 84 per cent believe their companies are ready to meet upcoming sustainability regulations.
Consumer influence is also growing alongside government pressure. The study found 98 per cent of executives agree the private sector can drive progress through sustainable products and services.
Technology and skills gaps persist
Despite widespread recognition of technology’s importance, significant capability gaps remain. The study found 96 per cent of CEOs said innovation and technology are essential to achieving global sustainability goals, but only 27 per cent are considering digital tools for sustainability tracking and measurement.
Workforce preparation also lags behind stated priorities. Only 26 per cent of CEOs reported having dedicated scenario-planning teams, according to the study.
“Business leaders know that technology, data and AI are critical to meeting their sustainability targets, yet gaps persist as they move from ambition to execution,” said Stephanie Jamison, Global Resources Industry Practice Chair and Global Sustainability Services Lead at Accenture.
Strategic integration recommended
The study identified five key areas for executive action: collaborating on regulation, using consumer demand, expanding technology access, building workforce skills, and leading with credibility.
Most executives already recognize the need for cultural change. The study found 96 per cent of CEOs would advise their successors to embed sustainability in company vision and culture.
The research was conducted through quantitative assessment and one-to-one interviews with executives from UN Global Compact member companies across industries and geographies.
