More than 60% of unemployed rural workers over 45 say age discrimination prevents them from finding jobs, according to new research highlighting how remote work has become essential for economic survival in America’s rural communities.
The study by Generation, a global economic mobility nonprofit, surveyed approximately 500 people aged 45 and older across rural counties in 17 Appalachian and Delta states. It found that while three-quarters of respondents are willing to train for remote work, systemic barriers keep many from accessing digital economy opportunities.
Financial struggles widespread among rural midcareer workers
The research reveals deep economic hardship among rural workers over 45. More than 60% cannot cover an unexpected $1,000 expense, and over one-third struggle to meet basic daily needs including groceries, utilities and housing costs. Only one in four can meet daily needs while saving for the future.
Geographic isolation compounds these challenges. Just 6% of survey respondents said their location offers many high-quality jobs, while 35% report few or no quality employment opportunities. Among the unemployed, nearly half have been without work for over two years.
Despite limited local job markets, few can relocate for better opportunities. Only 24% considered relocation “somewhat likely,” and just 8% would be “very likely” to move for jobs, citing cost, caregiving responsibilities and community ties as barriers.
Age bias creates employment obstacles
Among unemployed rural workers, 61% identified their age as the primary reason they cannot find work. This aligns with previous Generation research from 2023 and 2024 showing employers consistently prefer younger candidates, even though 89% of employers acknowledge midcareer and older workers perform as well or better than younger peers.
The findings reflect broader employment trends that favor younger job seekers, leaving experienced midcareer workers without access to jobs despite their qualifications and work history.
Training interest high but barriers remain
Rural midcareer workers show strong interest in skill development. While 71% had not participated in formal job training in the past three years, half expressed interest in building new skills. That interest jumps to 75% for training specifically focused on remote work.
Additionally, 64% believe online training can be effective if properly designed. However, cost remains the biggest barrier to training participation at 53%, followed by concerns about program flexibility and direct employment connections.
“This research underscores a hard truth: many midcareer workers in rural America are being left out of large swaths of the job market entirely,” said Dr. Mona Mourshed, founding global CEO of Generation. “For them, it’s not about workplace perks or flexibility. It’s about access to jobs that simply don’t exist where they live. In these regions, remote work isn’t a luxury—it’s a lifeline.”
Mourshed noted the motivation among these workers to build remote work skills but emphasized they need affordable, practical training that connects to quality remote positions.
“With the right investments, we can unlock this talent pool,” she said.
The study highlights tensions in rural labor markets where residents face economic challenges while remote work represents their only viable employment option. The research suggests untapped potential in rural communities if proper support and training infrastructure can be established.
