Workers who use generative AI daily are seeing measurable gains in productivity, job security and pay compared to those who use the technology less frequently, according to PwC’s 2025 Global Workforce Hopes & Fears Survey released Tuesday.
The survey of nearly 50,000 workers across 48 countries found that 92 per cent of daily GenAI users reported improved productivity in the past year, compared to 58 per cent of infrequent users. Daily users were also more likely to report increased job security (58 per cent versus 36 per cent) and higher salaries (52 per cent versus 32 per cent).
Despite these benefits, adoption remains limited. Only 14 per cent of respondents use GenAI daily, up slightly from 12 per cent in 2024. Just over half (54 per cent) have used AI for work in the past 12 months.
Upskilling gap widens between managers and frontline workers
The survey revealed a significant divide in access to learning and development resources. While 72 per cent of senior executives said they have the resources needed for upskilling, only 51 per cent of non-managers reported the same.
The gap extends to AI users themselves. Three-quarters of daily AI users feel they have adequate learning resources, compared to 59 per cent of infrequent users.
“Employees using AI every day are reaping the rewards — higher productivity, greater job security and better pay. But to scale these benefits, businesses must go beyond training,” said Pete Brown, global workforce leader at PwC. “Work itself needs to be redesigned and the human–machine partnership redefined.”
Financial strain and workplace stress on the rise
Financial pressures are mounting for workers globally. The survey found 55 per cent of the workforce is experiencing financial strain, up from 52 per cent in 2024. One-third of workers feel overwhelmed at least once a week, rising to 42 per cent among Gen Z employees.
Only 43 per cent of workers received a pay raise in the past year, and just 17 per cent received a promotion. The proportion of workers planning to seek raises or promotions has declined year over year.
Optimism about job futures also varies widely by role. While 72 per cent of senior executives feel strongly optimistic about their roles, only 43 per cent of non-managers share that outlook.
Alignment with leadership drives motivation
Workers who feel aligned with leadership goals are 78 per cent more motivated than those with the least alignment, according to the survey. However, only 64 per cent of respondents said they understand their organization’s goals, with lower percentages among non-managers and Gen Z workers.
“This isn’t just a technology story; it’s a people story,” said Nicki Wakefield, global clients and industries leader at PwC. “Workers thrive when they understand the plan.”
The survey was conducted between July 7 and Aug. 18, 2025, across 28 sectors. Results were weighted to reflect each country’s working population by gender and age distribution.
