New research from McLean & Company highlights the importance of employee listening in fostering creativity, inclusion, and loyalty within organizations.
The Toronto-based HR research and advisory firm released findings that suggest many organizations are struggling to listen effectively to their employees, despite understanding its importance.
Employees are increasingly vocal about their needs and expectations, yet there remains a significant gap between organizational listening efforts and employee experiences. McLean & Company’s latest insights reveal that this gap can lead to decreased trust and engagement when feedback is not acted upon.
“A purposeful listening strategy is critical to ensure employee listening efforts are intentional and result in meaningful action,” said Amanda Chaitnarine, director of HR Diagnostics, Advisory & Data Insights at McLean & Company. “Continuously asking employees for feedback without taking action only contributes to disengagement as employees lose trust in the organization’s listening efforts.”
The firm’s new blueprint, “Develop an Employee Listening Strategy,” outlines a four-step process designed to help HR leaders enhance their listening efforts. The process includes defining the driving need for an employee listening strategy, conducting a current state analysis, prioritizing listening goals, and communicating the strategy effectively.
Key steps in the process involve evaluating and gathering feedback on current listening efforts, translating themes into actionable goals, and aligning listening strategies with overall organizational objectives. The approach emphasizes the importance of focusing on fewer, well-executed listening goals to build trust and pave the way for future initiatives.
McLean & Company underscores that employee listening is not a one-time event but an ongoing process that requires continuous iteration to adapt to shifting organizational priorities. The firm’s comprehensive resource aims to equip HR leaders with the tools needed to foster a more inclusive and engaging workplace environment.
McLean & Company, a division of Info-Tech Research Group, provides evidence-based research and HR expertise to organizations worldwide. Their services include diagnostics, workshops, and advisory support designed to help HR professionals at all levels create workplaces where employees can thrive.
For more information, see https://hr.mcleanco.com/research/ss/develop-an-employee-listening-strategy
