Source: Screen grab from a UKG video.

UKG launches rebrand with focus on AI-powered workforce management

by Todd Humber October 1, 2025

written by Todd Humber October 1, 2025

UKG has unveiled a new brand identity and global campaign called "When Work Works, Everything Works," positioning itself as what the company calls a Workforce Operating Platform that combines HR, payroll, workforce management and AI tools. The Lowell, Mass.-based company announced the rebrand on Oct...

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UKG

Todd Humber

Todd Humber is an award-winning workplace journalist who has been covering the HR, employment law, and workplace safety beats for 25 years. He is the publisher and editor-in-chief at HR News Canada, published by North Wall Media.

UKG launches rebrand with focus on AI-powered workforce management

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