Alberta’s government will invest $185 million through Budget 2025 to launch WorkFirst Alberta, a new employment services program designed to connect job seekers with employers while addressing labour shortages across the province.
The program is launching immediately with employer enrollment available through WorkFirst Alberta‘s website. A job-matching service and employer concierge program will follow in 2026.
Record investment targets labour market gaps
The investment represents what the government calls a record commitment to career and employment services. The program aims to help Albertans access workshops, reskilling opportunities and career supports while providing employers with tools to find and retain workers.
“WorkFirst is about transforming lives. It will help job seekers become employees, support employers in finding the right talent and empower the dedicated service providers who make these connections possible,” said Jason Nixon, Minister of Assisted Living and Social Services.
Expanded support for barriers to employment
WorkFirst Alberta will expand services for people with disabilities, women, youth and others facing employment barriers, according to the government. Services include career planning, assistive technology and supported job placements, along with wraparound supports such as childcare, transportation and mental health assistance.
The program builds on existing employment services that served more than 38,000 Albertans last year through the Ministry of Assisted Living and Social Services, according to government data. More than 8,000 employers accessed employment supports through the ministry during the same period.
Youth and women represent key demographics
Nearly 9,000 youth participated in employment services last year, with 75 per cent moving into work or education, according to the ministry. The program also served more than 22,000 women, including 2,000 single mothers.
“The reason people love Alberta is because we believe in opportunity. WorkFirst will open doors for more Albertans to find a good job that meets their needs,” said Joseph Schow, Minister of Jobs, Economy, Trade and Immigration.
Industry partners welcome program launch
Service providers expressed support for the expanded programming. John Corie, managing partner of Ballad Group, said the investment enables partners to provide targeted services that support Alberta’s economy.
“These programs deliver results that matter. We’ve seen participants gain confidence, overcome significant challenges and find long-term employment,” Corie said.
Kevin McNichol, CEO of Prospect Human Services, said the program will create pathways for Albertans facing barriers while addressing employer labour needs.
The government plans a marketing campaign featuring stories from Albertans who have used employment services to find stable jobs and rebuild their lives, according to the announcement.
