A2MAC1 has appointed Beatriz Flores as its new chief human resources officer, completing the executive leadership team at the global automotive benchmarking firm.
Flores steps into the role with more than two decades of HR experience in technology-focused companies across Europe, North America, and Latin America. She has led human resources strategies through organizational change, including mergers, acquisitions, expansions, and spin-offs
Her background spans both startups and multinational firms, with a focus on fostering multicultural teams and building frameworks that support innovation and continuous development.
Flores holds degrees in psychology and innovation management, along with an executive MBA. She has also taught MBA-level courses and volunteered as a career advisor for underprivileged students.
She will report directly to CEO Patrick Katenkamp.
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“Her extensive experience and proven track record in leading HR strategies across diverse markets will be invaluable as we continue to drive innovation and strengthen our global presence,” Katenkamp said in a statement.
“With Beatriz on board, we are committed to creating an environment where our employees can thrive, enabling them to deliver exceptional service to our clients,” he added.
Company overview
Headquartered in Paris, A2MAC1 specializes in automotive benchmarking and data-driven solutions. The company employs more than 730 people across 10 countries and has been operating for nearly three decades.
Its services help automakers and suppliers turn technical data into actionable insights, with offerings that include competitive analysis and trend forecasting.
