Asure has launched an artificial intelligence tool designed to help businesses automate payroll and HR tasks, reducing administrative burdens for HR teams and employers.
The company says its new AI agent, Luna, goes beyond traditional chatbots by actively completing tasks rather than just providing responses. Employees can use Luna to update personal information, change benefits elections, or navigate payroll and tax requirements through voice or text commands.
“Luna is not just an AI chatbot that provides answers—she gets things done,” said Pat Goepel, chairman and CEO of Asure. “With Luna, employees can simply ask for help, and she will take care of the rest.”
For employers, Asure says Luna can help maintain compliance with payroll and labour laws by automating routine updates. By handling common HR tasks directly, Luna allows HR teams to focus on more strategic initiatives.
“As businesses face evolving compliance challenges, AI tools like Luna can play a role in reducing risks while improving efficiency,” said Goepel. “We look forward to refining and expanding her functionality throughout 2025.”
Asure provides cloud-based human capital management (HCM) software, including payroll, benefits administration, and compliance support. The company says its AI-powered approach is designed to improve efficiency while keeping HR teams engaged in higher-value work.
