Asure Software has appointed Tiffany Mortimer as its chief transformation and people officer, bringing 15 years of experience in enterprise transformation, operations, and people strategy at high-growth software-as-a-service companies.
Mortimer joins the Austin, Texas-based human capital management software provider as it works to build the operational and organizational foundation for its next phase of growth.
“I’m excited to join Asure at such a pivotal moment — both for the payroll and HR industry and for technology broadly,” Mortimer said.
“Having spent my career at the intersection of SaaS and human capital management, I’ve seen firsthand how AI is beginning to fundamentally reshape what’s possible for technology companies and the customers they serve.”
New role
In her new position, Mortimer will lead Asure’s transformation initiatives and people function, with responsibilities covering operational excellence, cross-functional execution, and building organizational capacity to support company growth. She will work directly with chairman and chief executive officer Pat Goepel and the broader leadership team on strategic priorities.
Goepel said Mortimer’s background combines operational discipline with people leadership.
“What sets her apart is the ability to drive rigorous execution while investing in the people and culture around her,” he said. “As we advance the capabilities of AsureCentral and continue expanding what Luna AI makes possible for our teams and our customers, having a leader who understands both dimensions of that work is exactly what we need.”
Previous experience
Mortimer comes to Asure from KnowBe4, a cybersecurity software platform, where she served as deputy chief operating officer and worked as a senior executive partner to the CEO and board. During her time there, she helped lead the company through rapid growth, its initial public offering, and a subsequent $4.6-billion acquisition by Vista Equity Partners.
She served in the office of the CEO with oversight of strategic operations, enterprise program management, and business process optimization. Before that role, she held the position of chief of staff through a period of rapid growth and multiple acquisitions, and served as interim chief human resources officer, leading a global HR organization through a leadership transition.
Company focus
Mortimer said her goal is to align Asure’s people, processes, and technology so teams can do their best work — and so customers get full value from their own people.
“AsureCentral gave us the platform foundation,” she said. “Now it’s about building the organizational capability to fully deliver on what that makes possible. I look forward to partnering with Pat and the entire team as we do exactly that.”
Asure Software provides cloud-based human capital management software to organizations of all sizes. Its products include HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management solutions. The company is listed on the Nasdaq exchange under the ticker symbol ASUR.
