Avetta, a provider of supply chain risk management (SCRM) software, has announced the appointment of Gretchen Eischen as its new chief marketing officer (CMO.
Eischen, with over 20 years of experience in global technology marketing and customer success, will lead the company’s brand positioning, marketing strategy, and communication efforts as Avetta seeks to expand its global presence.
Eischen’s extensive background includes roles at Icertis and SAP, where she contributed to significant business transformation and growth. Most recently, she served as Chief Marketing Officer at Icertis. Her 18-year tenure at SAP saw her in various positions, including CMO for SAP Ariba, SAP Fieldglass, and SAP Business Network.
“As we enter our next stage of growth, Gretchen’s appointment to CMO is a critical driver in our continued success,” said Arshad Matin, CEO of Avetta. “Her vast experience in global marketing and customer success will propel Avetta forward and help us deliver on our promise to streamline third-party risk management and create safe and sustainable work environments for our customers. We are thrilled to have her on board as we continue to transform the way we meet the needs of our customers.”
Eischen echoed this enthusiasm, highlighting the importance of trust in supply chain safety and sustainability.
“Avetta is a trusted leader in third-party risk management, evidenced by its impressive customer base, commitment to continuous innovation, and team of experts in supply chain safety and sustainability,” she said. “I am excited to partner with the team to scale Avetta’s impact and further advance the dynamics of the global supply chain.”
Avetta’s SaaS platform is designed to help clients manage supply chain risk and enhance supplier qualifications. The company operates the world’s largest supply chain risk management network, covering various industries including construction, energy, facilities, high-tech, manufacturing, mining, and telecom.
Avetta focuses on contractor prequalification and worker competency management to ensure safety, sustainability, and performance across its network.