North Wall Media announced today that Calista Liotta has joined the company as brand marketing manager, marking a significant expansion of the organization’s marketing and client services capabilities.
In her new role, Liotta will help clients build effective campaigns across North Wall Media’s family of workplace publications, including HR Law Canada, HR News Canada, and Safety News Canada, along with the HR Talks event series and Workplace Awards Canada. She will serve as the first point of contact for sales information and advertising opportunities across all the platforms.
“I’m thrilled to join North Wall Media at such an exciting time for the company,” said Liotta. “The workplace media landscape is evolving rapidly, and I’m looking forward to helping our clients connect with HR professionals, employment lawyers, and business leaders in meaningful ways. The quality of journalism and the engaged audience North Wall has built is really impressive.”
Liotta brings extensive digital marketing experience to the role, most recently serving as a social media specialist at a gaming company where she specialized in social media strategy, content creation, and paid advertising. Prior to that, she spent nearly four years at a financial tech company as social media manager.
Her background includes developing cross-platform strategies, managing integrated campaigns, creating high-converting copy, and analyzing performance data to optimize campaign results. She holds a Bachelor of Commerce in Marketing Management from the University of Guelph and professional certifications in social media and email marketing from HubSpot.
“Calista’s expertise in digital marketing and social media strategy is exactly what we need as we continue to grow our portfolio of workplace publications,” said Todd Humber, publisher and editor-in-chief at North Wall Media. “Her track record of delivering creative, data-driven campaigns that drive real results will be invaluable to our clients. We’re excited to have her on the team.”
Founded in 2022, North Wall Media has established itself as a leading voice in Canadian workplace journalism, publishing news and analysis on employment law, human resources, and workplace safety. The company also produces HR Talks, a live and virtual event series, and recently launched the Workplace Awards Canada program, which recognizes excellence across 24 categories spanning the Canadian workplace landscape.
For more information about advertising opportunities, contact Calista Liotta at [email protected]
