The Human Resources Professionals Association (HRPA) has announced the appointment of Lena Foran, MBA, as Senior Vice-President of Marketing and Growth, effective September 16, 2024.
Foran, who holds an MBA from the Wharton School of Business, brings 15 years of experience in developing consumer-focused strategies, fostering growth, and building well-known brands in industries such as cosmetics, consumer packaged goods (CPG), hospitality, and travel. Her approach to strategy is rooted in a deep understanding of the complex business drivers, allowing her to craft plans that deliver measurable results.
As HRPA continues its transformation under the Vision 2027 Strategic Plan, Foran is expected to play a critical role in executing the association’s growth strategy and achieving its ambitious goals. She will lead a team of HRPA experts dedicated to empowering members and advancing the organization’s objectives.
Foran is described as a strategic problem solver with a proven track record in driving growth across multiple sectors. Her appointment aligns with HRPA’s ongoing efforts to enhance its offerings and support its members in navigating the evolving HR landscape.
In addition to her professional achievements, Foran is known for her passion for travel, photography, and culinary exploration, reflecting a dynamic and adventurous personality. The HRPA expressed enthusiasm in welcoming her to the team.
This appointment marks a significant step in HRPA’s efforts to bolster its leadership team as it continues to implement its long-term strategic initiatives.
