NHS Management reduced its time-to-hire from 15 days to five days and cut time-to-interview from three-and-a-half days to five minutes after implementing an AI-powered recruitment solution.
The consulting arm of Northport Health Systems, which supports skilled nursing and rehabilitation facilities across Alabama, Arkansas and Florida, adopted UKG Rapid Hire in January 2022. The company expanded the tool to all facilities by April 2022 after seeing immediate improvements, according to a Jan. 20 announcement from UKG.
The faster hiring process allowed NHS Management to fill staffing gaps more quickly and reopen facility wings previously closed due to shortages, generating $2.2 million in new annual revenue, according to the company.
“The efficiency of UKG Rapid Hire means we secure top candidates before they accept offers elsewhere,” said Mike Dickinson, director of recruiting at NHS Management. “It’s the most significant improvement I’ve seen in my recruiting career, and our team can focus on people, not paperwork, and deliver better care as a result.”
From paper to digital
Before adopting the recruitment platform, NHS Management relied on manual job postings and paper applications. With hundreds of positions to fill across multiple states, hiring managers spent significant time reviewing applications and scheduling interviews.
The solution introduced a digital, automated workflow for large, distributed frontline teams. Features include AI-powered candidate sourcing, automated interview scheduling and integration with NHS Management’s existing UKG system for recruiting, onboarding and payroll.
The company piloted the tool in January 2022 at select facilities before expanding it system-wide three months later.
Improved conversion rates
NHS Management nearly tripled its apply-to-hire conversion rate from seven per cent to 20 per cent. Candidate experience ratings rose above 90 per cent, according to the company.
The platform uses refined screening questions that target credentials for critical roles including wound care nurses, charge nurses and minimum data set nurses, who assess, monitor and document patient health.
“Recruiting is now seen as a revenue driver, not just a cost center,” said Dickinson. “Now, we know exactly who is coming to interview, and we’re able to nurture applicants and use innovative tools to source talent.”
The automated system combined with human follow-up reduced candidate ghosting and improved show rates for interviews, according to NHS Management.
