Saskatchewan is running a national advertising campaign to attract police officers and other law enforcement professionals to the province, targeting candidates across Canada with a message focused on career opportunity, affordability and community.
The campaign, called “In Saskatchewan, it all lives here,” uses digital and social media advertising to promote policing careers in the province. It is a joint effort involving the provincial government, the Saskatchewan Association of Chiefs of Police and the RCMP.
Recruitment tied to funding commitments
The campaign runs alongside significant provincial investment in law enforcement. In 2025-26, the Government of Saskatchewan is spending $6 million as part of a multi-year plan to add approximately 100 new frontline officers across the province.
Additional funding includes $2.7 million to support 14 new Safer Communities and Neighbourhoods personnel and $1.6 million for the Saskatchewan Police College as part of a three-year training commitment.
What the campaign emphasizes
The advertising highlights what Saskatchewan describes as a collaborative, multi-agency policing model. Community Safety Minister Michael Weger said the province wants to position itself as a destination for law enforcement professionals.
“This campaign highlights our collaborative, community-focused policing approach, where multiple agencies work together to keep our communities safe — a model that sets Saskatchewan apart,” Weger said.
Saskatchewan Association of Chiefs of Police President Patrick Nogier said officers in the province take on significant responsibility early in their careers.
“Saskatchewan offers a distinctive and rewarding policing environment where officers take on meaningful responsibility early in their careers and make a real impact in their communities,” Nogier said. “Our closely connected policing network values collaboration, interoperability, and shared purpose, with agencies working seamlessly across jurisdictions.”
Saskatchewan RCMP Assistant Commissioner Robin McNeil said the campaign supports existing federal recruitment efforts.
“This campaign reinforces our ongoing recruitment efforts and the meaningful and rewarding career opportunities available within the RCMP,” McNeil said. “It highlights the commitment to attracting people who want to serve and put down roots in one of the diverse communities that make this province an exceptional place to call home.”
The province says its investments in training infrastructure, particularly at the Saskatchewan Police College, are intended to ensure new recruits have the support they need once hired.
