Calgary-based payroll software firm Wagepoint has appointed Alexander Gonçalves as its chief commercial officer, the company announced Tuesday.
Gonçalves will oversee sales, marketing, revenue operations and customer support. He reports to CEO Ben Richmond.
He joins from Rippling, where he served as senior director and country manager for Canada. In that role, he established and scaled the workforce management technology firm’s Canadian operations.
“Wagepoint has built something special — a payroll platform Canadian small businesses genuinely trust and depend on every day,” Gonçalves said.
“I’ve spent my career helping high-growth technology companies scale in Canada, and what stood out to me about Wagepoint is the combination of a strong product, a loyal customer base, and a clear opportunity to scale. I’m excited to work alongside this team to help more businesses and partners across the country experience Wagepoint.”
Background and previous roles
Gonçalves has more than 18 years of experience in human resources technology and software-as-a-service (SaaS). Before Rippling, he held senior leadership roles at Humi, Adlib and NEOGOV. Most of his career has been in HR, payroll and workforce management SaaS companies.
At Wagepoint, he will work on scaling the company’s go-to-market operations and expanding its reach among small businesses, accountants and bookkeepers across Canada.
Richmond said the appointment comes at a pivotal stage for the company.
“Alexander strengthens our leadership team at an important point in our growth. We’ve been building toward this moment — one integrated platform, a clear growth strategy, and a leadership team to execute on it. He has deep expertise in the Canadian payroll and HR technology market, strong commercial instinct, and a proven track record of building teams that drive results. As we continue to invest in our product and expand our reach, he’ll focus on scaling our go-to-market engine, strengthening partnerships, and connecting more small businesses with payroll that’s simple, accurate, and built for Canada.”
Recent company moves
The appointment follows a series of changes at Wagepoint. The company named Richmond, formerly managing director, North America at Xero, as CEO in 2025.
In early 2026, Wagepoint introduced a refreshed brand and expanded its product line. It launched Timesheets and the My Wagepoint mobile app earlier this year.
Founded in 2012, Wagepoint provides payroll software to small businesses in Canada. The company says more than 30,000 businesses, accountants and bookkeepers use its platform.
